Thursday, January 23, 2020
A Comparison of Online Shopping at JCPenney and Kohls Essays -- compar
JCPenney Dominates Over Kohlââ¬â¢s in Online Shopping Being a multi-billion dollar retailer comes with its perks. JCPenneyââ¬â¢s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenneyââ¬â¢s new e-commerce site stack up against its toughest competitor, Kohlââ¬â¢s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohlââ¬â¢s continues to exceed expectations in their stores. Online though, it is a completely different story. Kohlââ¬â¢s has a fledgling site located at www.kohls.com. The homepage for this site looks very modern and eye-catching with its large feature window and cute icons. Navigating into the site; however, a customer may notice that there are no opportunities to make online purchases or to view product. JCPenneyââ¬â¢s homepage is dedicated to listing all departments and displaying several links to some of our strategic alliances. For instance, JCPenneyââ¬â¢s ... A Comparison of Online Shopping at JCPenney and Kohl's Essays -- compar JCPenney Dominates Over Kohlââ¬â¢s in Online Shopping Being a multi-billion dollar retailer comes with its perks. JCPenneyââ¬â¢s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenneyââ¬â¢s new e-commerce site stack up against its toughest competitor, Kohlââ¬â¢s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohlââ¬â¢s continues to exceed expectations in their stores. Online though, it is a completely different story. Kohlââ¬â¢s has a fledgling site located at www.kohls.com. The homepage for this site looks very modern and eye-catching with its large feature window and cute icons. Navigating into the site; however, a customer may notice that there are no opportunities to make online purchases or to view product. JCPenneyââ¬â¢s homepage is dedicated to listing all departments and displaying several links to some of our strategic alliances. For instance, JCPenneyââ¬â¢s ...
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